Understand the success of a marketing campaign
Review: gathering feedback from audience, identifying successes and areas for improvement; demographic;
return on investment (ROI); buzz, comments on social networks, word of mouth
Review: gathering feedback from audience, identifying successes and areas for improvement; demographic;
return on investment (ROI); buzz, comments on social networks, word of mouth
Feedback from audience members
We made a form for the night of the gig in walling ford and got 8 of the audience members to fill it out. The questions that we asked coverd a range of topics that help us to understand what parts of the promotion worked well and what parts of the promotion did not work.
1. How old are you?
2. What gender are you?
3. Where did you find out about the gig?
4. Do you have facebook and did you join the facebook group?
5. Have you gone to a gig at that venue before?
6. Where do you live?
7. what enticed you to come to the gig?
8. Would you come again? If not, why not?
9. How do you think the marketing and promoting could be improved for the gig?
10. Did you enjoy the gig?
11. What would you rate the gig put of 5?
2. What gender are you?
3. Where did you find out about the gig?
4. Do you have facebook and did you join the facebook group?
5. Have you gone to a gig at that venue before?
6. Where do you live?
7. what enticed you to come to the gig?
8. Would you come again? If not, why not?
9. How do you think the marketing and promoting could be improved for the gig?
10. Did you enjoy the gig?
11. What would you rate the gig put of 5?
Evaluation
Identifying the success of our marketing campaign
From looking at our feed back from the audience, I see what we did well and what parts of our marketing campaign were successful and what parts of it were not. It is clear that one of the most successful parts of our campaign was the social media. The use of facebook was very effective because 7 out of 8 of the people we asked for feedback joined the facebook group. And 4 out of 8 people would not have known about the gig if it was not for Facebook. Over all the evening was a huge successes with the average rating from the people we got our feed back from being 4 out of 5 stars. Everybody who we asked for feedback said that they would coma again.
Identifying areas for improvement
One of the areas that we have been able to identify as an area to improve from the feedback is actually the posters. the reason that I think this is a are that we could improve on is because only one of the 8 people who we asked to fill out our questions from the audience found out about the gig from the posters we put up. We did expect that the more successful side of our marketing campaign would be the online part. The reason that we did expect this to happen is because our target audience are around the age of 18. At the age of 18, they are easier to reach via social networking than by posters.
How well the gig went?
I think that the gig went very well. The reason that i thunk this is not just because of all of the positive feedback, but because on the night there was a very good turn out and everyone was having a good time. Because the pub is quite small it means that it is not had to get it packed. We managed to fill the pub to the perfect amount because if there was any more people there then it would have been too packed.
demographic
Our gig was not aimed at any particular class of people. It was more aimed at a particular age group. As you can see from the feedback the youngest person who filled out our form to the loudest ranged from 17 to 21. The average age of people at the gig was 19 / 18. So that is our target audience. There was a pretty even mixture of women to men.
Creating a Buzz
There are lot of ways that you can create a buzz for a marketing campaign Creating a buzz is a very good way to get people to buy your product. One of the ways that it is most commonly done is on social networking sites like, Facebook and twitter.
We were very successful with creating a buzz in our marketing campaign I have put a screenshot up of the online facebook group me made so that you can see how many people joined the group. |
comments on social networks
Creating buzz in your marketing campaign on social network sites can be a very effective way of getting people involved with your products. Creating a buzz and hype on a social networking sight can be hard to do if you don't do it right. There are a few little tips and key things that i have learned about doing it successfully and they are things like, writing posts asking questions, that way people might answer you questions by commenting on it and that will expand the reach and expand over all how many people see the post.
There are also outer helpful things you can do, for example, on face book you can start a event group and invite people to come to your event. One thing that i have herd of promoters doing is only inviting the girls, because if all of the girls come down then the guys will follow.
There are also outer helpful things you can do, for example, on face book you can start a event group and invite people to come to your event. One thing that i have herd of promoters doing is only inviting the girls, because if all of the girls come down then the guys will follow.
Word of mouth
Word of mouth is another great way to create a buzz about a event or a product. Although it is easily overlooked when thinking about good ways in witch to market. The word of mouth dose not cost anything. It is all about making good impressions on people and making them tell your friends or text them. If someone likes your product a lot and tells all there friend and family that it was a good thing to spend there money on, then them might also buy your product and they you have it. That is how a buzz in marketing is created though the word of mouth and it dose not cost a penny.
Feedback that we gathered about the marketing campaign
We gathered feedback from people who attended the gig so that we could find out how they thought our marketing campaign went